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  -  Architecture   -  SONAE ARAUCO exhibits at PROMAT

Sonae Arauco will be present at PROMAT 2017, the fair held in Valencia from 22 to 24 February.

PROMAT, organized by Feria Valencia,is a 100 professional salon specialized in materials, technology and solutions for decoration, interior design and interior architecture projects.

Sobre Sonae Arauco

Sonae Arauco is a new company resulting from the strategic collaboration between Sonae Indústria and Arauco. This collaboration to 50 encompasses the wood-based board operations and related activities that Sonae Industria currently owns in Europe and South Africa, in particular all its wood-, chemical and impregnated board production units, but does not cover Sonae Industry’s North American operations, nor the laminate or component businesses, which will continue to belong to Sonae Industria as a whole.

With 13 factories located in 4 countries on 2 continents and with more than 2700 employees, Sonae Arauco is one of the world’s largest producers of wood-based boards.

In Promat, the news of Innovus will be presented®:

Innovus® Coloured MDF

– Innovus® Coloured MDF is a product that combines color and versatility with the natural advantages of wood.

Combinado con destreza, el abanico de colores Coloured MDF desarrolla nuevos conceptos de interiores, sumamente personalizados con una profundidad sugerente, que dan como resultado ambientes acogedores y equilibrados, marcados por la claridad arquitectónica.

Exclusive advantages in a single product

  • Resistant to light
  • No formaldehyde*
  • Almost infinite possibilities of combination between Innovus decorative elements and colored boards.

Innovus® Coloured MDF combines the high mechanical performance and ease of machining to the versatility of a block-dyed product, with attractive colors and light resistant.

Its production process ensures that Innovus® Coloured MDF is perfect for a wide variety of applications in different spaces.

Innovus® Coloured MDF is an easily transformable material: given its properties, it can be machined, cut and milled easily, adapting to the demands of each project.

The nature of the wood remains present through the small fibers that maintain its original tone, giving Innovus® Coloured MDF a natural and organic look.

If your creativity asks you for color, texture and three-dimensionality, Innovus® Coloured MDF is the solution.


  • Architecture and interior design
  • Commercial spaces
  • Contemporary furniture
  • Reception areas, stands and other applications in public spaces
  • Wall covering
  • Mechanized decorative elements

Innovus® Essence

From the origin of wood comes inspiration for Essence,the special range of decorative boards of the brand Innovus®.

Representing the beauty of wood, the most real possible, has always been one of Innovus’ passions®. Essence,with its special double-sided finish brings us closer than ever to this goal.

With two different finishes: Rustic and Athentic, the range brings the splendor of Oak and Elm.

The Rustic

A natural and creative texture inspired by the beauty of Oak, available in four shades between Scandinavian-style white to a dark and luxurious tone. This texture as well as the selected shades were developed with multiple applications in mind such as kitchen doors, lounge furniture, step doors and wall covering.

The Athentic

A refined and contemporary texture inspired by the elegance of the Elm, available in five shades including a modern ash tone and tones with terracotta tones. The play of different levels of matte allowed for a smooth yet visually expressive texture. The selected shades were developed with a multitude of applications in mind, from living room or bedroom modules to children’s or office furniture, not forgetting doors or wall coverings.


As for the intrinsic quality of the Pavement, Poliface offers four possible wood fiber substrates: standard 7mm thick substrate, high density moisture resistant substrate in 7 or 8 mm thick, and very high density moisture resistant substrate and 12 mm thickness.

Poliface offers a wide range of aesthetic solutions, with excellent reproductions of multiple woods from the clearest to the wenge through oaks, walnut sands and exotic species. The character of the wood is reinforced by the texture used in its presentation and, sometimes, by the use of two- or four-sided bezels.

In addition, abrasion resistance and usage class options range from AC4 Class 31 for heavy domestic use to AC5 Class 33 for heavy commercial use, to AC4 Class 32 for general commercial use.

Four different ranges form the new Home collection Deco Premium Project ? Lignum

Poliface also offers the right accessories for a complete installation, from skirtings and profiles in the same floor designs, mounting foam and acoustic underlay, allowing excellent results with maximum simplicity and speed.

In short, Poliface offers a solution for each application and for each budget.