Carmen Barasona, director of Barasona Design and Communication participated in the Strategy and Marketing debate at FEVAMA headquarters.

Experts in Marketing, Communication and Social Networks, together with entrepreneurs and representatives of the Habitat sector, agreed in the Debate Table organized by ‘The Sector’ on the need to scale up the sectoral strategy of marketing to adapt it to new consumer languages, habits and uses. In this sense, the use of social networks and interactivity with the user is becoming increasingly important.

The Sector tells you.