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  -  Events   -  FERIA VALENCIA OPENED ITS DOORS AND BARASONA DESIGN AND COMMUNICATION COULD NOT FAIL

Valencia, September 18, 2012.- Feria Valencia hosts from September 18th to next Saturday the latest trends in decoration and interior design in the largest event of the habitat in Spain and one of the references of the international calendar: Feria Feria Habitat Valencia.

The event has the participation of the first brands of the habitat industry, with product from all sectors and segments: furniture, rest, home textile, lighting, outdoor, kitchen and decoration. In the call participate in a total of 855 brands that will exhibit their offer in the new pavilions of the Valencian fairgrounds.

The showcase is distributed around different exhibition projects depending on the style: Design-Contemporary, Modern-Taped-Rest, High Decoration-Classic Current and Textiles for the Home.

In all of them you can see new collections and innovative products. The ability to customize environments is one of the big bets of manufacturers in this edition.

Thus, versatile pieces are shown, able to adapt to different spaces, different tastes and even different functions. A couch that doubles as a screen. Modular systems that allow endless compositions in all the furniture of the home, from the furniture of the living room, to the shelf of the office or the sofas.

The asymmetry in the shapes and the commitment to color are other proposals. And eclecticism is imposed at its finest: a mixture of styles, of materials, of the natural with the synthetic,…

There are many firms that add to the “revivals”. Retro style collections or recovery of ancestral techniques in home textiles are some examples.

Ecology and noble materials are other constants. There are even furniture resulting from the reuse of aircraft service carts.

And, of the way, the design. Capitalized design. Exclusive parts. Author. With the signature of the most renowned contemporary creators.

R&D&I and the latest technologies are also very present in the showcase, applied to all segments of the habitat, to make the spaces more comfortable. Sofa beds that are deployed alone, flame-retardant visors, armchairs to which you can adapt the most advanced audio equipment or novel heating systems, such as the heated fabric presented by the Aitex institute of technology.

The seal of the “made in Spain” stands out in this call in each and every style of habitat. Product quality and innovation are the common denominator.

All the fairs in one

Feria Hábitat Valencia has created this year an exhibition project according to the different needs of each of the styles. Each project has been designed and developed with the collaboration of manufacturers and experts from each sector and subsector.

The exhibition of High Decoration and Current Classic is concentrated in pavilion 2 of level 2 of Feria Valencia, which presents a careful and exclusive atmosphere, according to the product it welcomes, as well as an attractive “Product Gallery” with pieces from all firms.

Home textiles, with an increase in supply compared to last year – both in quantity and quality – are exhibited in Ward 1 of the same level. In this same pavilion is the area of the most international avant-garde: “Flash Habitat Valencia”, as well as the exhibition of the renowned designer Jaime Hayon.

In Hall 3 of Level 2 a representation of the best Spanish design habitat is shown, with a central space highlighted by concentrating the companies in the sector awarded with the National Design Award. Also in Hall 3 of level 2 is located the exhibition of young nude designers and their area of talks and parallel activities.

Already on level 3, pavilions 1 and 2 host the offer of modern furniture, upholstery and rest. While Pavilion 3 is reserved for contemporary habitat signatures.

In short, a complete showcase that opens its doors today and that expects to receive until Saturday all the power of national purchase and professionals from 70 countries.