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  -  Architecture   -  SONAE ARAUCO will present its most exclusive innovations in the InteriHOTEL Pop Up Canary Islands


SONAE ARAUCO presents its latest news at the InteriHOTEL Pop Up Canarias that will be held on June 28 and 29 in Santa Cruz de Tenerife,at Casa Duque del Iberostar Gran Hotel Mencey 5*GL.

The InteriHOTEL Pop Up Canarias brings together a limited selection of contract operators who will present their latest news to hoteliers and professionals in the Canary Islands region, one of the main hotel areas in Spain.

CENFIM,an organizer of InteriHOTEL,a marketplace specialized in hotel interior design, launches this new InteriHOTEL Pop Up Canary Islands with the aim of bringing hoteliers closer to hoteliers and professionals the latest developments in the sector in one of the main hotel areas in Spain.

At the InteriHOTEL Pop Up Canarias brand Innovus® by Sonae Arauco, will exclusively present two new finishes: Fusion and Stucco.


The Fusion finish from the innovus collection features a warm, natural texture inspired by hand-worked clean wood. It is a material that stands out for its magnificent appearance and texture, giving a special prominence to the eye and touch.

The firm develops Fusion with advanced techniques to be able to be applied in all kinds of materials, a solution that transmits the nature of wood providing sensations of warmth and elegance.


Stucco, is a finish inspired by industrial environments, urban lofts and materials of natural origin, stands out for being a very tactile structured surface with a balanced level of brightness that reflects the trend of finishes with an image of broken, dry or Rocky landscapes, without losing the feeling of a pleasant and comfortable touch.

Stucco is a multipurpose surface that has been developed with the perfect coordination between cement and stone surfaces in mind, but can also be applied to more rustic wood colors or structures.

In addition, Innovus® will present its collections Innovus Coloured MDF and Innovus Essence,two flagship collections of the firm.

Innovus Coloured MDF

Innovus Coloured MDF combines the high mechanical performance and ease of machining of the mdf with the versatility of a mass-dyed product, with attractive and light-resistant colors.

Its production process ensures that Innovus Coloured MDF is perfect for a wide variety of applications in different spaces with exclusive advantages in a single product: light resistant, no formaldehyde and with almost infinite possibilities of combination between Innovus decorative elements® and colored boards.

Innovus Coloured MDF is an easily transformable material: given its properties, it can be machined, cut and milled easily, adapting to the demands of each project. It can be applied in: architecture and interior design, commercial spaces, contemporary furniture, reception areas, stands and other applications in public spaces, wall covering and machined decorative elements.

Innovus Essence

From the origin of wood comes inspiration for Essence,the special range of decorative boards of the brand Innovus®. Representing the beauty of wood, the most real possible, has always been one of The passions of Innovus®. Essence,with its special finish to double-sided registration brings us closer than ever to this goal.

With two different finishes: Rustic and Athentic, the range brings the splendor of Oak and Elm.

Save the date! Sonae Arauco awaits you at STAND 22 on 28 and 29 June 2017 at the InteriHOTEL Pop Up Canarias,at Casa Duque de Iberostar Gran Hotel Mencey 5*GL, Tenerife.